Mara Boutique Apartments: Redefining Holiday Rentals in Benidorm

Welcome to Mara Apartments, your home in the heart of Benidorm. A place where modern travel blends wit Mediterranean warmth.

If you are looking for holiday rental apartments in Benidorm that offer more than just a stay, you are in the right place.

Mara is a space created for travellers who value beauty, comfort and authenticity. We invite you to discover the city with freedom and emotion.

Mara: A Family History

Mara was born when our grandparents, Mara and Baldo, opened their doors and hearts to travellers looking for genuine hospitality.

In 1936, Maravillas—known to family and friends as Mara—and Baldomero (Baldo) escaped the Civil War and found refuge on Levante’s golden sands. They married at dawn, barefoot on the beach, and in 1956 acquired an orchard on Benidorm’s outskirts.

There they built Apartments Tugar, one of the town’s pioneering holiday lodgings. Generations later, Mara and Baldo’s grandchildren transformed that original building into a boutique destination, preserving their grandparents’ spirit of warmth and community

Today, we continue our grandparent’s legacy. Mara is not just a brand. It is our tribute to those who taught us the importance of hosting with heart.


We have adapted to new times, offering holiday rental apartments in Benidorm that respond to the needs of today’s travellers, while holding on to the values of the past.

Mara: A Family History

Mara was born when our grandparents, Mara and Baldo, opened their doors and hearts to travellers looking for genuine hospitality.

In 1936, Maravillas—known to family and friends as Mara—and Baldomero (Baldo) escaped the Civil War and found refuge on Levante’s golden sands. They married at dawn, barefoot on the beach, and in 1956 acquired an orchard on Benidorm’s outskirts.

There they built Apartments Tugar, one of the town’s pioneering holiday lodgings. Generations later, Mara and Baldo’s grandchildren transformed that original building into a boutique destination, preserving their grandparents’ spirit of warmth and community

Today, we continue our grandparent’s legacy. Mara is not just a brand. It is our tribute to those who taught us the importance of hosting with heart.


We have adapted to new times, offering holiday rental apartments in Benidorm that respond to the needs of today’s travellers, while holding on to the values of the past.

Our Concept

A Digital Experience with Unique Services

Digital access to your apartment

Say goodbye to waiting at reception. With your personal access code, you can check in anytime and walk straight into your holiday rental in benidorm — simple and secure.

 

Online concierge available 24/7

Need a recommendation or help during your stay? Our virtual concierge is just a message away, ready to assist you anytime, day or night.

 

Tips and recommendations straight to your inbox

From hidden beaches to the best local tapas, we send you curated suggestions so you can enjoy Benidorm like a local — no research needed.

 

Food served by baldo restaurant in your aparthotel in benidorm

Holiday Rentals in Benidorm for Every Kind of Traveler

Every trip is unique, and we have the right space for each one. Our collection of holiday rentals in Benidorm is thoughtfully designed to suit every kind of traveler — from couples and families to solo adventurers and remote workers. Whether you’re planning a short escape or a longer stay, you’ll find the perfect apartment to match your rhythm.

Each apartment includes:

  • Natural light and elegant design
  • Full kitchen with modern appliances
  • Comfortable beds and spacious bathrooms
  • Fast Wi-Fi and Smart TV
  • Air conditioning for year-round comfort
  • Sustainable touches that make you feel good about your stay

Four Bedroom
Apartment with Front Sea View

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4-Bedroom Apartment with Front Sea View
Bedrooms icon 4 Bedrooms
Sea view icon Sleeps 10
Bathroom icon 2 Bathrooms
Air conditioning icon Air Cond

Spacious 115 m² apartment with a private kitchen, 2 bathrooms, and a seafront balcony. Sleeps up to 10 guests comfortably.

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Family Three-Bedroom
Apartment Lateral Sea View

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Family 3-Bedroom Apartment Lateral Sea View
Bedroom icon 3 bedrooms
Guests icon Sleeps 8
Bathroom icon 1 Bathroom
AC icon Air Cond

77 m² family apartment with lateral sea views, a private balcony, soundproofing, and 1 full bathroom. Features a well-equipped kitchen with oven, microwave, coffee maker, and washing machine. Includes flat-screen TV and fast WiFi, perfect for longer stays.

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Deluxe Three-Bedroom
Apartment with Lateral Sea View

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Deluxe 3-Bedroom Apartment with Lateral Sea View
Icon bedroom 3 bedrooms
Icon guests Sleeps 8
Bathroom icon 2 Bathrooms
Icon AC Air Cond

77 m² deluxe apartment with lateral sea views, private balcony, and 1 bathroom. Offers a fully equipped kitchen, flat-screen TV, soundproof walls, coffee maker, and fast WiFi. Includes 5 beds across 3 bedrooms, plus a sofa bed in the living room.

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Four-Bedroom
Apartment with Lateral Sea View

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4-Bedroom Apartment with Lateral Sea View
Bedrooms icon 4 Bedrooms
Guests icon Sleeps 10
Bathroom icon 2 Bathrooms
Air conditioning icon Air Cond

102 m² apartment with 2 bathrooms, soundproof walls, lateral sea views, and a private balcony. Fully equipped kitchen and sleeps up to 10 guests. Includes flat-screen TV, coffee maker, and free WiFi.

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Our Clients Say It Themselves
Guest Prefered in Airbnb

The most loved apartments in Airbnb, according to guests

9.1 Stars on Booking

+800 guests loved their apartment near the beach

Booking star 1Booking star 2Booking star 3Booking star 4Booking star 59.0Verified
Great location in old town ☺ Great location, comfortable with 3 good size rooms. Sitting on the balcony was lovely ☹ Bathroom was fine but having just one can be a problem for larger group
Posted on Booking Booking
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Jonathan
Booking star 1Booking star 2Booking star 3Booking star 4Booking star 510Verified
Very nice stay, great bedroom space, great living space, large sea front balcony ☺ Very clean, uninterrupted sea views, great location to access the old town, very modern and well equipped
Posted on Booking Booking
Neil profile picture
Neil
Booking star 1Booking star 2Booking star 3Booking star 4Booking star 510Verified
Exceptional
Posted on Booking Booking
Leanne profile picture
Leanne
Booking star 1Booking star 2Booking star 3Booking star 4Booking star 510Verified
Exceptional
Posted on Booking Booking
Jerome profile picture
Jerome
Booking star 1Booking star 2Booking star 3Booking star 4Booking star 59.0Verified
Perfect accommodation for a short stay and we will stay again ☺ Great location, clean and comfortable, have stayed previously in a different room ☹ Safe wasn’t attached to anything, no heavy covers available just sheets, 1 bedroom light switch faulty didn’t stay on
Posted on Booking Booking
Dean profile picture
Dean
Booking star 1Booking star 2Booking star 3Booking star 4Booking star 510Verified
Exceptional ☺ Location and facilities were amazing, we will definitely be using this place again.
Posted on Booking Booking
Lee profile picture
Lee
Booking star 1Booking star 2Booking star 3Booking star 4Booking star 59.0Verified
Would definitely stay again! ☺ Great location! Apartment was clean and had great facilities. We got a code to get in the main door and then the apartment door and then someone was there to meet us for early check in! We didn't hear any other people in or around the apartment despite it being very busy! Would definitely book a sea view - the view was amazing! ☹ Coffee pods for the coffee machine would have been great. & some extra bin bags.
Posted on Booking Booking
Adam profile picture
Adam
Booking star 1Booking star 2Booking star 3Booking star 4Booking star 510Verified
Exceptional
Posted on Booking Booking
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Iveta
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