Cookies are small files that web pages, online stores, intranets, online platforms or similar, store in the browser of the user who visits them and are necessary to provide countless advantages to web browsing in the provision of interactive services.

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The following information on the possible types of cookies helps to better understand the functions they make possible:

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Session cookies: These are temporary cookies that remain in the cookie space of your computer until you close the browser, so none of them are recorded on the user's disk. The information obtained through these cookies is used to enable operational management with each of the users who are simultaneously accessing the web.

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Persistent cookies: These are cookies that remain stored in the cookie space of your computer once the browser is closed, and that will refer to said web page the next time you access it to remember information that facilitates navigation (access directly to the service without need to do the login process) or the provision of a commercial service (offering those products or services related to previous visits).

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The cookies exchanged when browsing a web page can be:

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Origin or own cookies: These are cookies generated by the website that is being visited.

Third-party cookies: These are cookies that are received when browsing that web page, but that have been generated by a third service that is hosted on it. An example may be the cookie used by an advertisement or advertising banner that is on the web page that we visit. Another may be the cookie used by a web beacon contracted by the website we visit.

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Cookies can be used to:

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Technical purposes: These are also called “strictly necessary”. They allow the user to navigate through a web page, platform or application and use the different options or services that exist in it, such as, for example, controlling traffic and data communication, identifying the session, accessing parts of restricted access, remember the elements that make up an order, carry out the purchase process of an order, make the request for registration or participation in an event, use security elements during navigation, store content for the dissemination of videos or sound or share content through social networks.

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Personalization: They make it possible for each user to configure aspects such as the language in which they want to see the web page, display formats, etc.

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Analysis or performance: They allow us to measure the number of visits and browsing criteria of different areas of the web, application or platform and allow us to create browsing profiles of the users of said sites, applications and platforms, in order to introduce improvements based on of the analysis of the usage data collected by the users of the service.

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Advertising: They allow the implementation of efficiency parameters in the advertising offered on the web pages.

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Behavioral advertising: They allow the implementation of efficiency parameters in the advertising offered on the web pages, based on information on the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising on function of it.